Our story

The Inspiration Behind Ninouko

Ninouko was born from a simple truth every pet parent knows: our pets aren’t just animals, they’re family. We noticed how everyday challenges like fast eating, boredom, or staying hydrated could affect pets’ health and happiness. We wanted better solutions, not just products that looked nice, but products that truly made life easier and healthier for pets and their people.

That spark became Ninouko: a place where smart, problem-solving products meet the love we all share for our furry companions.

The Journey

We started small, with a handful of carefully chosen items that solved real problems in everyday pet care. We tested, researched, and refined to make sure every product we offered was not only useful, but reliable and safe.

What began as a side project quickly grew as more and more pet parents resonated with our approach. Today, Ninouko is still a small business at heart, run by people who know the joy (and challenges) of pet ownership firsthand.

Our Mission and Values

At Ninouko, our mission is simple: to help pets live healthier, happier lives through thoughtful, practical solutions.

Our values guide everything we do:

  • Care: Every product is chosen with your pet’s wellbeing in mind.
  • Trust: We believe in honesty and transparency, from product descriptions to customer support.
  • Community: We’re more than a store, we’re fellow pet parents walking the same path with you.

Commitment to Excellence

We know that when you shop for your pet, you want quality you can rely on. That’s why we carefully vet our products, partner with trusted suppliers, and continuously listen to customer feedback. We’re committed to offering only the kinds of products we’d use with our own pets.

At Ninouko, excellence isn’t just about products, it’s about the peace of mind you feel when you know you’ve made the right choice for your four-legged family member.